With over 1 billion websites existing, how can you make sure that people can find your brand’s website?
Now, whether your website is a simple 1 page website, or the full shebang… If people are vetting you before they buy, they need to be able to assess your credibility and buy into your trust factor… Your website is your shop window of the 21st century after all.
Well, don’t worry because I’m going to give you 3 ways you can make sure your business stands the best chance possible at being found online.
1. Regularly update your website
Google (and let’s not forget the other search engines) absolutely loves it when you keep your website content refreshed. Now most companies think this means you have to regularly tweak home pages, about pages etc. But the most obvious (and best) way to do this is to have a blog or news section, where you regularly add new content to your website.
The added benefit of doing this is you are not only stroking the search engines, but increasing your likelihood of being discovered on Google. As every blog post or article is a solution to a problem your potential customer is already searching for… 2 birds, 1 stone!
2. Features on other websites
Huh? Yep, by featuring on other industry relevant websites (and having them link back to your website) builds up a bigger picture to the search engines about what your company does and who it’s for. Because the little Google spiders follow those links back and forth and can attribute something called domain authority (DA) to your site from the one you’ve featured on.
The added benefit of this is that you also get exposure to that website’s audience… So, choose wisely. Pitch ideas to websites that aren’t just relevant (and have a good DA) but those whose customer base is your target audience. Win, win!
3. Make sure your website is mobile responsive
The search engines put quite a bit of authority behind websites that are mobile enabled and meet their mobile site requirements. And with 53% of worldwide web traffic coming from mobile users, it’s something you simply can’t ignore anymore.
Most WordPress & Squarespace (and other web builders) have this built in as standard. But it’s always worth checking the experience on your own device to make sure navigation is as it should be. You can also sign up to Google Search Console, which will keep you updated about your site’s performance.
So, there you have it… 3 ways you can make sure you improve the chances of your company getting found online and start benefiting from a steady stream of targeted web traffic.