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Case Study...

How EnerMech hit 1 million reach on LinkedIn

Building awareness in new global markets for EnerMech

How we work | AB Fiftyone - Marketing Agency Scotland

Delivering an internal marketing campaign to their 500+ employees, unleashing the power of people to expand local level global reach online. In doing so we helped them achieve 1 million impressions worldwide and kick started employee advocacy.

1M

Impressions

37%

Follower Growth

2

New Countries Reached

The Challenge

Reaching people in new global markets

EnerMech is a fast growing company, consistently expanding into new sectors. They wanted that offline growth to be matched online, with recognition in new sectors and territories. Reaching the right people with key messaging around their innovative approach and service offerings.

Digital marketing for energy companies | AB Fiftyone - Scotland's leading Digital Marketing Agency
How to reach new global markets online
The Insight

Identifying their superpower

The answer lay in their employees, #TeamEnerMech. As a global company with a vast team. No one can deliver messages quite like the local level employees. Each expert in their own fields and with the company’s target audience at their fingertips, via LinkedIn. By educating them on the mutually powerful benefits of the platform, they could quickly get the right message to the right people.
The Results

How EnerMech hit 1 million reach on LinkedIn

After rolling out an internal email campaign using educational infographics on the mutual benefits of posting & engaging on LinkedIn, with the power of #TeamEnerMech, hit 1 Million reach on LinkedIn. Getting their up to the minute sector specific messaging in front of the right people around the globe. Building global awareness for the brand, including the services and benefits they offer.

How to reach new global markets online
“They really thought outside the box on how to hit our objectives. With great visuals and delivery, this particular campaign has a lasting legacy as our company continues to expand.”
Ali HazellMarketing & Communications Director - EnerMech
Client Wins

Turning global teams into powerful social media ambassadors...

With organic social media, EnerMech harnessed the expertise and enthusiasm of their dedicated employees, unleashing a powerful LinkedIn campaign that propelled their brand to new heights and facilitated entry into untapped global markets.
1 Million reach on LinkedIn

1 Million reach on LinkedIn

With the power & culture of #TeamEnerMech the company hit 1 million reach in 12 months.
Employee education

Employee education

By educating staff on the benefits for them, there’s now a mutual understanding of how a platform like LinkedIn adds value.
Getting in front of local level decision makers

Getting in front of local level decision makers

The power lies with the personal connections and EnerMech are now leveraging that in new territories globally.
The a to b approach.

Why partner with us to get found online?

No business can grow without always looking for new clients and customers. So, if you’re looking to set up a steady stream of leads into your business, by getting found online, then we’re excited to chat to you and tell you exactly what we can do for you.

More about how we do it
Digital Audit

We’ll start by looking at how visible your current online presence is, and where the opportunities lie to take your inbox from bare to brimming with top-notch enquiries, instead of time-wasters.

The right approach

We’ll pull together a targeted mix of solutions from our vast digital marketing toolbox to make sure you have a steady stream of potential clients and customers. Discovering you, being nurtured by you and ready to buy from you.

Automations & systems

Nothing needs to be manual these days. We’re well versed in the latest of all things sales and marketing – such as Hubspot & Salesforce – to automate retargeting and personalised email marketing, so that your spend per customer is being maximised 24/7.

Contact Us