Case Study...

How PDI Built a New Collaborative Service Offering for the Decommissioning Sector.

Building a brand identity for decom collaborators for PDI

Delivering branding & positioning to enable the best decommissioning support the industry can offer come together under one umbrella.

1

New Brand Identity Created

The Challenge

How to come together as one

PDI was launching a new service line, IDP, focused on collaborative decommissioning —a complex and evolving space within their industry. They needed a distinct brand identity that would clearly communicate the value of this innovative approach, along with professional, on-brand proposal and presentation templates to support business development and stakeholder engagement from day one.

The Insight

Setting the stage

Positioning collaborative decommissioning as a progressive and partnership driven solution required a brand identity that was both authoritative and approachable. We focused on developing visual and messaging elements that emphasised trust, shared expertise, and operational clarity—creating cohesion across all customer-facing materials.

The Results

How IDP won their first contract

With a confident new brand identity and tailored templates in place, IDP entered the market with clarity and credibility. The materials directly supported their first proposal effort, leading to a significant project win—securing their first award for the new service line and establishing early momentum in a competitive field.

“Pamela and the team are so easy to work with. It's just easy. It's straightforward. They just get it. And we're a fast paced business.”

Client Wins

Creating an identity for the best of the decommissioning to come together as one...

Crafting an identity, compelling messaging, and a powerful collaborative presence. We helped position PDI with their sister brand IDP for success.

Major award win with new service line

The new service line allows PDI to collaborate with other sector experts on a per project basis, providing the client with the best the sector has to offer every time.

Easy to use templates

Easy to use tender and presentation templates for the team to use in-house and across their collaborative partners.

Ongoing tender support

Ongoing support to help align information from their collaborative partners to look, sound and feel like one.

The a to b approach.

Why partner with us to get found online?

No business can grow without always looking for new clients and customers. So, if you’re looking to set up a steady stream of leads into your business, by getting found online, then we’re excited to chat to you and tell you exactly what we can do for you.

Digital Audit

We’ll start by looking at how visible your current online presence is, and where the opportunities lie to take your inbox from bare to brimming with top-notch enquiries, instead of time-wasters.

The right approach

We’ll pull together a targeted mix of solutions from our vast digital marketing toolbox to make sure you have a steady stream of potential clients and customers. Discovering you, being nurtured by you and ready to buy from you.

Automations & systems

Nothing needs to be manual these days. We’re well versed in the latest of all things sales and marketing – such as Hubspot & Salesforce – to automate retargeting and personalised email marketing, so that your spend per customer is being maximised 24/7.