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Mastering PPC and Paid Social Media Strategies

Putting your message in front of your ideal customers in the right place & at the right time.

How can paid search & social help?

Unlocking awareness & lead generation through PPC & paid social media

Reaching the right audience at the right time is key for brands & businesses looking for immediate visibility and engagement. Pay-Per-Click (PPC) and Paid Social Media Advertising are powerful tools to precisely target and connect with your potential customers when they’re actively searching or browsing relevant content online.

How we work | AB Fiftyone - Marketing Agency Scotland
Digital Marketing Agency Aberdeen | AB Fiftyone

Attract attention

Inform, educate & inspire

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Marketing matters.

Unlocking Growth Through PPC & Paid Social.

Welcome to AB Fiftyone, premier digital marketing partner in Scotland, specialising in PPC and paid social media strategies that drive impactful results and foster business growth for both B2B and B2C brands. Standing out amidst the digital noise requires more than just visibility—it demands the right strategy to ensure you’re reaching people at the right time in their buying journey. As a leading digital marketing agency in Aberdeen, we specialise in delivering targeted digital marketing solutions that do just that.

How we do it.

Crafting an Effective PPC & Paid Social Strategy...

Using paid media to show up in the places where your audience are hanging out is a great way to fuel lead generation. Whether it’s Google, or social media platforms like Facebook, Instagram, LinkedIn or TikTok, we’ll help you reach those who need or want your products or services. Using highly targeted strategies and A/B testing, we can devise the right tailored approach that will trigger results.

Research & targeting

Research & targeting

Research forms the backbone of any effective paid campaign. Understanding the intent behind user queries is crucial for you to target the right audience. We’ll carry out comprehensive keyword research relevant to your business, ensuring your ads appear. When it comes to paid social we get to understand your ideal audience demographic & behaviour to ensure you’re getting infront of the right people.

Ad copywriting & creative

Ad copywriting & creative

Our engaging, concise, and persuasive ad copy & creative entice users to click through to your website. We focus on highlighting unique selling propositions, employing compelling calls-to-action, and incorporating targeted keywords (for PPC) seamlessly within the ad text. By continuously testing and optimising ad variations, we ensure that your ads resonate with your audience, wherever they’re placed.
Improved conversions

Improved conversions

We meticulously optimise landing pages to align with ad messaging, ensuring a seamless and relevant user experience. Through strategic placement of compelling content, clear call-to-action buttons, and intuitive design elements, we guide visitors toward desired actions, whether it’s making a purchase, filling out a form, or signing up for a service. Our continuous A/B testing ensures that landing pages are optimised to maximise conversion rates and ROI.
How we work | AB Fiftyone - Marketing Agency Scotland
The journey to...

A targeted PPC & paid social strategy that attracts, nurtures and converts browsers into buyers

As a leading digital marketing agency, we know step-by-step how paid media fits into your bigger digital marketing picture and how to get the most from it.

Knowing your audience

At AB Fiftyone, our paid media campaign success begins by getting to know your audience inside out. Knowing their issues, demographic and behaviour, for the ultimate in online targeting.

Precision targeting

Our PPC strategy involves thorough keyword research ensuring that you show up for the right short and long tailed search phrases that your audience are actively using.

Compelling ad campaigns

Attention spans are ever shorter, the ability to entice and engage audiences within a limited space or time frame is paramount. That’s why we test out various copy and creative for both PPC and paid social ads.

Analytics and Performance Tracking

Data-driven decisions form the backbone of successful PPC & paid social strategy. Our analytics tools provide valuable insights into audience behavior, enabling continuous optimisation for better results.

Integrated Digital Marketing Approach

Seamlessly integrate PPC & paid social into your broader digital strategy. From content to social media management, our integrated approach ensures a cohesive brand narrative across all touchpoints.

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The a to b approach.

Why partner with us for your PPC & paid social?

Benefit from a holistic & tailored approach that ensures increased online visibility, targeted traffic, and amplified lead generation, ultimately driving sustainable growth for your brand.

Digtal audit

All relationships start with a thorough audit, so we can start to identify where the biggest and most impactful opportunities lie today, next month and longer term. These insights enable us to make tailored recommendations for your business to get you the best return on investment.

Keyword & audience research

For PPC, we dive deep to discover the exact words your potential customers use when searching on Google. At AB Fiftyone, we use top-notch tools and data analysis to find those golden keywords perfectly suited to your brand and audience. This way, we help you optimise your website for the most relevant keywords that truly boost your search rankings.

For social media ads, we thoroughly research your audience demographic, behaviour and actions. Ensuring that you show up at the right time in the journey with the right ad creative to nudge them to the next stage.

Organic strategy
We continuously monitor key performance indicators across PPC and paid social media campaigns. Metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS), and engagement metrics are meticulously tracked and optimised, so we can respond in real-time.

Got questions about PPC & paid social?
Well, we've got answers

How does PPC advertising differ from paid social media advertising?
PPC advertising primarily involves displaying ads on search engines like Google or Bing, where advertisers pay when users click on their ads. Paid social media advertising, on platforms like Facebook, Instagram, or LinkedIn, involves paying to display ads within users’ social feeds or on specific ad spaces.
How do you determine the budget for PPC or paid social media campaigns?
We assess various factors including your business goals, target audience, competition, and the scope of the campaign. Our team conducts a comprehensive analysis to determine an optimal budget that aligns with your objectives while maximising ROI.
What social media platforms are best suited for paid advertising?
The ideal social media platform for paid advertising depends on your business type and target audience. Facebook and Instagram are versatile platforms suitable for various industries. LinkedIn is ideal for B2B businesses, while platforms like TikTok, Twitter and Pinterest also have specific demographics worth considering for ad targeting. We’ll help you select the most powerful combination for your audience.
Can AB Fiftyone help with both PPC and paid social media advertising strategies?
Absolutely! AB Fiftyone specialises in both PPC and paid social media advertising. Our team are Meta approved and have Google certifications and will create tailored strategies, manage campaigns, perform optimisations, and provide detailed reporting across all channels, ensuring comprehensive digital marketing solutions aligned with your business objectives.