Visibility

Somewhere in your business right now, an engineer is shaping how a potential client sees your company. Not in a meeting. Not

Most energy businesses have some form of marketing activity in place. There is a website. Content is being published. LinkedIn activity is

There has never been more marketing activity in the energy sector. Websites are more sophisticated, LinkedIn has become a standard channel for

For a long time in the energy sector, commercial visibility worked in a fairly predictable way. Reputation travelled through relationships. Trust was

Across the North Sea supply chain, a quiet but commercially significant gap has opened up between what many energy businesses can actually

There is a quiet but commercially significant shift happening in how the energy sector talks about itself. Not in headlines or policy

The first two parts of this series covered how buyers research suppliers before any direct contact begins, and why SEO execution rather

For a long time, LinkedIn Ads sat in an awkward place for many energy businesses. Too expensive. Too broad. Too disconnected from

Getting the foundations right is essential, but an SEO strategy for oil and gas businesses only works when it is turned into

For most oil and gas suppliers, the first interaction with a potential client doesn’t happen in a meeting or a tender. It

Across the North East, there’s a noticeable shift in how energy businesses are talking about the market. Not publicly. Not in press

In many energy businesses, marketing structure isn’t a strategic decision. It’s something that evolves over time. A hire here. An agency there.