Case Study...

Re-positioning a SaaS platform for new sectors

How this business re-positioned and built out a lead generation machine.

How we work | AB Fiftyone - Marketing Agency Scotland
Delivering full end-to-end support including website design, branding workshops, SEO, lead generation, digital PR, content marketing and social media to set this company up for continued success.

Increase in web impressions


Traffic growth from social media


New sectors reached (and growing!)

The Challenge

Attracting people from new global markets

Saas platform, Sysmax, were already a successful, well-known company in the oil & gas competency space. But whilst looking for acquisition opportunities, they were advised to expand into other sectors to show their software was valuable in more than 1 market.

SaaS digital marketing case study
SaaS digital marketing case study
The Insight

Re-positioning the brand for a new direction

In order to introduce them to new markets and sectors, they had to build trust and embody their inner expert in the area of compliance and risk management. With a website that didn’t represent their new direction, there was some ground work to do and so we took it back to basics with a brand workshop, to help embody their new image.
The Results

Attracting & nurturing new markets

After rolling out a brand re-fresh and repositioning them for multiple markets, we’ve been able to showcase the CEO as an expert in compliance through digital PR. He’s since received speaking opportunities worldwide. Attracting attention from sectors such as finance, manufacturing, and construction sectors. All attracted enquiries are nurtured via their newly designed & optimised website, where by we’ve devised a user journey to generate and nurture leads into demos of their software.
SaaS digital marketing case study
Client Wins

Transforming digital presence to gain entry to new markets...

With a comprehensive digital overhaul through a new website, refreshed brand identity, and a dynamic online presence, effectively opening doors to untapped markets.

Speaking opportunities

Speaking opportunities

After covering a social media campaign on compliance monitoring for ESG, Peter was invited to talk on-stage in Dubai for a new market (insurance).

New found confidence

New found confidence

By redesigning the website to appeal to other sectors, they can now confidently approach new markets and have somewhere appropriate to direct them for further information.

Getting in front of the right people

Getting in front of the right people

Using LinkedIn lead generation tactics, we’ve grown the CEO’s connections with the right people and converting these into prospects.

The a to b approach.

Why partner with us to get found online?

No business can grow without always looking for new clients and customers. So, if you’re looking to set up a steady stream of leads into your business, by getting found online, then we’re excited to chat to you and tell you exactly what we can do for you.

Digital Audit

We’ll start by looking at how visible your current online presence is, and where the opportunities lie to take your inbox from bare to brimming with top-notch enquiries, instead of time-wasters.

The right approach

We’ll pull together a targeted mix of solutions from our vast digital marketing toolbox to make sure you have a steady stream of potential clients and customers. Discovering you, being nurtured by you and ready to buy from you.

Automations & systems

Nothing needs to be manual these days. We’re well versed in the latest of all things sales and marketing – such as Hubspot & Salesforce – to automate retargeting and personalised email marketing, so that your spend per customer is being maximised 24/7.