The blogging era is by no means something new. A phrase coined back in the early 90’s where forums grew and people took to diarising their life online. Blogging has changed dramatically and you’d be hard pushed to find someone who doesn’t have a little corner of the internet to call their own these days.

I started blogging myself 4 years ago and even in that time, it has changed. Like most bloggers, I set up my blog to catalogue the life of my family. However in that space of time, I found that through doing the odd post here and there about things I’m passionate about (mainly home interiors), I became very powerful to brands who were trying to tell their story online and who were the early adopters to reaching out and using ‘digital influencers’ as part of their online marketing strategy.

Now companies themselves have blogs and if they have an active content marketing strategy, they will be reaching out to ‘digital influencers’ to not only create engaging content on their own channels, but to provide content for the company blogging platforms also.

Blogging itself is a great way to get keyword rich, evergreen content on your website (and google loves that). Reaching out to digital influencers, whether they are bloggers, vloggers, or micro influencers (those who are purely famous for their social media channels alone) is a great way to communicate with a targeted audience, who are passionate about what your company do.

So as a marketer, if anyone asks me whether blogging should be part of their marketing strategy….the answer is ABSOLUTELY!

But don’t just take my word for it, here’s some bloggers’ thoughts on working with brands…

Thanks to Tim (Slouching Towards Thatcham), Darren (Photalife) & Kerri-Ann (Life As Our Little Family) for their input in this video.