5 ways to increase your online visibility

Digital Marketing Agency Aberdeen | 5 ways to increase your online visibility

You may have heard the saying, “You can’t succeed unless you’re visible.” With tons of businesses competing for customers’ attention and spend, it’s more important than ever to make sure that your brand is seen and heard by potential customers. In this post, we’ll discuss five ways you can increase your online visibility and get more people talking about your business.

Content marketing.

Content marketing is a long-term strategy that builds trust and loyalty. It’s not just about getting people to buy something right now, but rather establishing an ongoing relationship with your audience. The goal of content marketing isn’t simply to sell more products or services; it’s to attract and retain customers over the long term. After all, if you can build a loyal following of people who trust you and buy from you again and again, then sales will come naturally!

Search engine optimisation.

Search engine optimisation (SEO) is a method of increasing the visibility of your website or web page in search engines for relevant keywords.

SEO should not be confused with Search Engine Marketing. While SEO is about making sure that people find your page when they search for something, SEM is a method of getting your content to appear at the top of the list when someone does a search on Google or another search engine.

SEO copywriting is about optimising your content for both on-page and off-page SEO. The goal is to make sure that you attract people who are interested in what you have to offer, so they will click through to read more about it.

Social media marketing.

Social media is a great way to be more visible online, build your brand, audience, network and reputation. You can use social media to become an expert in your field by posting helpful videos or articles that will help people with their projects. If you’re not sure what kind of content would be helpful for potential customers, try asking them questions about what types of issues they’re having with their projects or products and create content based on those responses.

Pay-per-click campaigns.

The pay-per-click (PPC) model of online marketing is a great way for your business to get noticed by potential customers who are searching for you now, and it’s one of the fastest ways to drive traffic to your website. PPC campaigns can be conducted on search engines like Google or Bing.

You might be wondering if PPC is a worthwhile investment. After all, it’s not free like organic search traffic, and you’ll have to pay every time someone clicks on your ad. Well, the answer is simple: if your ad is showing up to people who are ready to buy right now, then yes—PPC can be one of the most effective ways for your business to target customers and make sales.

Video marketing.

Video marketing is one of the most effective methods for increasing your online visibility, brand awareness, conversion rates and sales. Videos are a great way to share information about a product or service with potential customers in an engaging and memorable way. According to Hubspot, video content receives 150% more views than text-based content.

There are many ways to use video in your marketing strategy. Here are some ideas:

  1. Create a product demonstration video to showcase the benefits of your product or service.
  2. Produce a video that demonstrates how your product or service solves a problem for your target audience.
  3. Create a company culture video to showcase the people behind your business and what it’s like working there.
  4. Make a customer testimonial video where users share their experience with your brand and explain why they are happy with what you offer.

By increasing your online visibility with these 5 methods, you’ll naturally see more leads and sales.

Ultimately, the best way to increase your online visibility is to use a mix of all five strategies. If you’re ready to take the plunge and start getting found online, contact us today. We can help you get started on building a solid online presence with our SEO services and social media marketing.

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Digital Marketing Agency Aberdeen | Scotland's Business Growth Marketing Experts