Why Encouraging Staff to Post about Your Business Is a Smart Move

Maximise employee advocacy

Social media has become an essential tool for businesses to connect with their audience, showcase their expertise, and ultimately drive growth. However, when it comes to employees using social media to talk about the company they work for, many businesses are hesitant, if not outright resistant. Some may even go as far as banning employees from posting about the company altogether. But is this the right approach?

Let’s talk about about why encouraging employees to post about your business is not only beneficial but can be a strategic advantage in today’s social media.

The Rise of Personal Branding

One of the key reasons why encouraging employees to post about your business is crucial is the growing trend of personal branding. More and more individuals are leveraging social media platforms to showcase their expertise, build their personal brand, and establish themselves as thought leaders in their respective fields. By allowing employees to share their experiences and insights about the company, you’re not only empowering them to strengthen their personal brand but also amplifying your company’s reach and credibility (by up to 561% according to LinkedIn).

Harnessing Employee Advocacy

We call this employee advocacy (you’ll find a free guide about it here) and it’s a powerful marketing strategy that can significantly boost your brand’s visibility and reputation. When employees share positive experiences and accomplishments related to their work, they become authentic ambassadors for your brand. Their posts resonate with authenticity and sincerity, which can have a profound impact on how your company is perceived by the audience.

Missing Out on Reach

Banning employees from posting about the company means missing out on a valuable opportunity to expand your reach. Each employee has their own network of connections and followers on social media, which can extend far beyond the reach of your official company accounts. By encouraging employees to share content related to the business, you’re tapping into a vast pool of potential customers and stakeholders who may not have been reached otherwise via the company page.

Authenticity Over Perfection

In today’s social media world, authenticity reigns supreme. While professionally produced videos and polished marketing materials have their place, there’s something inherently powerful about hearing directly from employees. Social media is a platform for raw, unfiltered communication, and audiences respond positively to content that feels genuine and relatable. By allowing employees to share their perspectives and experiences, you’re showcasing the human side of your business, which can be far more compelling than any scripted marketing campaign.

Finding a Middle Ground

Of course, it’s essential to strike a balance between encouraging employee advocacy and protecting your company’s interests and brand. Developing a clear and comprehensive social media policy can help establish guidelines for employee conduct on social media while ensuring that your brand remains protected. This policy should outline what types of content are appropriate for employees to share, how to handle sensitive information, and the consequences of violating the policy.

Empowering Your Team

By empowering employees to become advocates for your brand on social media, you’re not only harnessing their expertise and insights but also fostering a sense of pride and ownership in their work. When employees feel valued and supported by their employer, they’re more likely to go above and beyond to contribute to the company’s success. We’re already seeing this be extremely powerful for businesses in both the energy and tech sectors.

In conclusion, encouraging employees to post about your business on social media is a smart move that can yield significant benefits for your brand. From expanding your reach and credibility to fostering authenticity and employee empowerment, the advantages are clear. Rather than banning employees from sharing their experiences, embrace the power of employee advocacy and watch your brand soar to new heights.

Have any projects?
Let's talk & grow your business.

We are ready to help you… Let’s chat.

Digital Marketing Agency Aberdeen | Scotland's Business Growth Marketing Experts