In the world of digital marketing, establishing a robust online presence is essential for companies aiming to stay ahead of the competition. Social media has emerged as a powerful tool for brand promotion (with over 4.9 billion people using social media across the world[DemandSage]), and companies are increasingly recognising the value of leveraging their most valuable asset—employees. In this blog post, we will delve into the importance of subject matter experts (SMEs) taking the spotlight on social media, exploring how employee advocacy can benefit both individuals and the company as a whole.
The Role of Subject Matter Experts in Digital Marketing
Subject matter experts, or SMEs, play a crucial role in digital marketing strategies. These individuals possess in-depth knowledge and expertise in specific domains, making them valuable assets for a company looking to establish authority and credibility in its industry. At AB Fiftyone, we understand the significance of SMEs in crafting compelling narratives and engaging content that resonates with the target audience. That’s why we recommend it!
Elevating Employee Advocacy
Employee advocacy is a powerful marketing strategy that involves employees helping promote their company on social media. When SMEs take center stage, the impact is even more profound. By showcasing the expertise and insights of these individuals, companies like yours can build trust and credibility among your audience. This organic approach to marketing is particularly effective in an era where consumers seek authentic connections with brands. People buy from people after all, so it’s time to humanise your brand.
The Benefits of Subject Matter Experts
1. Enhanced Credibility and Authority
Featuring SMEs on social media platforms positions the company as an industry leader. When these experts share their knowledge, experiences, and perspectives, it not only showcases the depth of talent within the organisation but also establishes credibility and authority in the eyes of the audience. Any marketer understands the importance of being perceived as thought leaders, and employee social media spotlighting achieves precisely that.
2. Increased Brand Visibility
In a crowded digital landscape, getting noticed can be a challenge. Leveraging SMEs on social media ensures that the company’s content stands out. The expertise shared by these individuals not only attracts a relevant audience but also increases the overall visibility of the brand. This heightened exposure is invaluable for companies striving to expand their reach and market share.
3. Authentic Connection with the Audience
Modern consumers crave authenticity. When subject matter experts share their insights on social media, it humanises the brand and fosters a genuine connection with the audience. Marketing leaders are well aware that authentic engagement on social platforms can lead to increased customer loyalty and brand advocacy.
Strategies for Effective Employee Social Media advocacy
1. Content Collaboration
Collaboration is key when it comes to showcasing SMEs on social media. Marketers should encourage collaboration between the content and subject matter experts, ensuring that the material is not only informative but also aligned with the company’s messaging and goals.
2. Employee Training and Guidelines
To maximise the benefits of employee social media advocacy, it’s crucial to provide training and guidelines. This ensures that SMEs are aware of the company’s expectations and brand voice, while also empowering them to share their expertise confidently.
3. Recognition and Rewards
Acknowledging and rewarding employees for their contributions to social media advocacy is essential. Recognition programs not only boost morale but also incentivise employees to actively participate in promoting the brand.
How AB Fiftyone Harnesses the Power of SMEs
At AB Fiftyone, we understand that our clients greatest asset is their team of subject matter experts. We’ve even created this handy guide on how to roll out SME’s in your business. By putting your employees in the social media spotlight, you’ll not only showcase your expertise but also contribute to the broader industry conversation. Your SMEs actively engage with your audience, providing valuable insights and fostering meaningful connections. It’s a great way for brands to stay ahead of the curve by using a strategy for sustainable success in the digital age.