- Posted by ABFiftyone
- On July 28, 2016
What is digital marketing? Well…times have changed a lot in the last few decades. In fact it’s hard to imagine a life without the internet at our fingertips. The new dawn of the digital era has brought us vast amounts of knowledge from sources all over the globe and it is quite literally in our hands via our mobile devices. So, how has this changed our marketing landscape?
I think it’s safe to say, some may well have stuck their head in the sand when it came to the internet and especially social media, but now more than ever businesses on every scale are maximising their presence online and shifting marketing budgets more and more into digital marketing efforts.
Content marketing is not just a buzzword…it’s a way of digital life. People are engaging daily online with local businesses but not in the traditional way. They aren’t necessarily engaging with your ‘money off’ deals, but instead interacting with well thought out content (social media statuses, blog posts, videos) that is interesting and goes a long way to telling your brand story…emphasising your brand ethos and personality.
Gone are the days where companies just shared their clippings, press adverts and offers. Being online is now part of a bigger strategic marketing picture, optimising your content and that of digital influencers.
Social Media Marketing
Social media marketing is a key part to any digital marketing plan. When you consider that social media has a 100% better conversion rate lead to sale than outbound marketing (State of Inbound Marketing), you can see how influencial the right presence is on social platforms…but with so many platforms, it’s hard to maintain an effective presence on those that matter most to your business and that’s where AB Fiftyone can help you.
Never before have brands been able to gauge opinion and interact with buyers and potential customers alike. Make sure you are utilising your social media to find, engage and share with your target audiences. We can help you identify and connect with potential buyers and digital influencers, getting your message to the right people.