When it comes to website design, often website user experience (UX) is put second to the aesthetics. We’re here to tell you why the user experience is equally important (in fact it goes hand in hand) and how paying attention to it can be a game-changer for your brand’s success. Generating you more leads and profit.
User Experience: Your Ticket to More Leads
It only takes 0.05 seconds for users to decide whether they are going to stick around on your website. So, your website needs to pack a punch in an instant to get those click throughs to become invested browsers. As important as it is to ‘wow’ a website visitor, it’s also important that they connect with your brand and have a seamless and intuitive ‘next step’. This is what makes browsers linger for longer.
Unlocking the Profit Potential of a Great UX
A fantastic UX isn’t just about making users happy; it’s a profit booster too! When browsers have a natural roadmap to follow, one which is easy to navigate and is ultimately bringing them value (educating them, answering their questions), more visitors turn into paying customers. That means more leads, sales, better customer relationships, and an uptick in your business profits.
Better User Experience = Increased Engagement
A powerful UX isn’t just about clicks and scrolls; it’s about engaging visitors. Engaged users spend more time on your site, interact more, and are more likely to become loyal customers. An engaging website experience can turn casual visitors into brand advocates. Everything from button placement to your call to action text can have an impact on how likely your website browsers are to take action. Heat map software can help show you where people spend the most time on your page and what call to actions they are more likely to use.
Google’s Favorite: UX-Friendly Websites
Guess what? Search engines adore a fantastic user experience! Websites that provide a seamless UX often rank higher in search results. By prioritising UX, you’re not just pleasing visitors but also gaining favor with Google and other search engines.
Website UX isn’t a side gig; it’s the heart and soul of your brand’s online presence. It’s about making your b2b website design not only visually appealing but also user-friendly, engaging, and ultimately profitable. Generating more leads for your business.
Ready to unlock the potential of an exceptional UX? AB Fiftyone is here to help you craft a website that doesn’t just look good but works wonders for your brand. Reach out today, and let’s create a user experience that captivates and converts!