Imagine a world where you could generate leads, get more sales and grow your business. That world exists, but it’s not an easy one to reach, especially if you’re just starting out. If you have the right tools and strategies, however, generating leads can be simple and effective. We’ll give you five steps that will help you generate B2B sales leads using online lead generation tactics.
What is lead generation?
Lead generation is a process that occurs when a business generates leads. A lead is a potential buyer or client for the business who has expressed interest in learning more about the products or services offered by that company.
Lead generation is not just about sales and marketing though; it’s also about educating your customer base on who you are as an organisation and why they should be purchasing from you instead of your competitors, who might be selling items similar to yours.
Lead Generation Step #1: Create a high converting landing page
When a visitor lands on your landing page, they should know exactly what you want them to do. The call-to-action (CTA) is what drives this goal and it’s important to create one that is clear and simple.
A great example of this would be “Get Started Now!” or “Schedule Your Consultation Today!” These are short, sweet, and easy for the visitor to understand. You don’t want them having to think too hard about how they can take action because if they do, then you lose their attention and trust—and ultimately their business!
Lead Generation Step #2: Decide on your Lead Generation execution
The second step of lead generation is to decide how you’re going to execute your idea. You can choose a variety of lead magnet options, including:
-E-books
-Webinars
-Trainings
Lead Generation Step #3: Organically promote your lead generation tool
The third step in successful B2B lead generation is to promote your lead generation tool organically. You can use a variety of methods, including:
-Social media
-Email marketing campaigns
-Content marketing (blog posts and other web content)
-Influencer marketing (reaching out to bloggers or industry leaders)
Lead Generation Step #4: Make a follow up sequence
A follow up sequence after your initial outreach is crucial. A good one can help you generate more qualified leads, and a bad one can cause you to lose the business right then and there.
Follow up sequences are used to keep in touch with prospects who have shown interest in your lead magnet.
Here’s how to create an effective B2B lead generation follow up sequence:
-Make sure it has the right tools
-Make sure it’s easy to manage and track each prospect’s progress from start to finish
-Use email as your primary tool for maintaining contact with prospects (and then use other methods depending on their preferences)
-Make sure it’s automated, so you can focus on selling at the other end
Lead Generation Step #5: Use paid media to promote your lead generation
Once you’ve established your lead generation assets, it’s time to promote them through paid media. This is incredibly important because there are many companies competing against you for leads. If you’re only using organic marketing (SEO, content creation, etc.), it may be difficult for your brand to get noticed.
You can use PPC ads on social media and Google search engines to drive traffic to your landing pages or websites and convert those viewers into leads. Paid social is also a great way to build brand awareness and increase engagement while generating new leads at the same time.
Leads can be generated through an attractive lead magnet that your potential buyer wants.
When you’re developing your lead generation strategy, you want to make sure that you’re offering a lead magnet that provides a solution people actually want. If it doesn’t solve their problem, no one will enter the lead generation funnel and ultimately buy from you. This means that when building out your funnel and determining which solutions are the most attractive for your target audience, it’s important to ask yourself “Does this lead magnet solve the pain point of my buyer?”
If the answer is yes, then you’re on the right track! Customers don’t want lead magnets they can’t benefit from; they want solutions that solve their problems fast and efficiently.
We hope you enjoyed reading this post and found it helpful. The key takeaway here should be that lead generation is a huge part of a B2B business’s success. It doesn’t just happen on its own—you need to actively invest time into strategically creating leads and nurturing them over time in order for them to stick around as paying customers or clients. As a lead generation agency, we work with a lot of B2B companies specifically on their lead magnet set up & conversion process , so if you’d like help with that, get in touch with us.
