Choosing the right CRM: Hubspot Vs Pipedrive Vs Salesforce

Choosing the Right CRM: A Comprehensive Comparison of HubSpot, Pipedrive, and Salesforce

Customer Relationship Management (CRM) systems have become indispensable tools for businesses of all sizes. These platforms not only help manage customer interactions but also streamline sales processes, nurture leads, and foster lasting relationships. But they go further in the B2B world, making Account Based Marketing (ABM) much easier. By organising and centralising customer data, CRM systems provide insights that enable targeted marketing efforts, personalised communication, and tailored solutions for individual clients or accounts.

Among the vast selection of CRM options available, HubSpot, Pipedrive, and Salesforce stand out as favorites for many businesses. In this blog post, we’ll delve into a detailed comparison of these three CRM giants, exploring their pros and cons to help you make an informed decision for your digital marketing needs.

HubSpot (best for all in one solution):


  1. All-in-One Solution: HubSpot offers a comprehensive suite of marketing, sales, and customer service tools all under one roof. This integrated approach allows seamless data sharing and ensures a unified customer experience.
  2. User-Friendly Interface: With its intuitive interface and user-friendly design, HubSpot makes it easy for users to navigate and utilise its features effectively, even for those with limited technical expertise.
  3. Powerful Automation: HubSpot’s automation capabilities empower businesses to automate repetitive tasks, streamline workflows, and deliver personalised experiences at scale, saving time and boosting productivity (hello account based marketing made easy).
  4. Robust Analytics: HubSpot provides in-depth analytics and reporting features, allowing businesses to track key metrics, analyse performance, and gain valuable insights into their marketing and sales efforts.


  1. Costly Pricing Tiers: While HubSpot offers a free version with basic features, its advanced functionalities come at a premium price that can quickly rack up. This may be a barrier for small businesses or startups operating on a tight budget.
  2. Complex Customisation: While HubSpot offers extensive customisation options, configuring complex workflows or integrating with third-party applications may require technical expertise, posing a challenge for less tech-savvy users.

To make HubSpot more affordable, we recommend pairing it with other affordable systems, such as for email workflows and Snitcher for website intelligence.

Pipedrive (best for affordability):


  1. Intuitive Pipeline Management: Pipedrive’s visual pipeline interface simplifies the sales process, allowing users to easily track deals, prioritise tasks, and forecast revenue with drag-and-drop simplicity.
  2. Focus on Sales Efficiency: Pipedrive is designed with a clear focus on sales efficiency, offering features such as email integration, task automation, and customisable sales pipelines to streamline the sales journey and drive results.
  3. Affordable Pricing: Pipedrive offers competitive pricing plans tailored to businesses of all sizes, making it an attractive option for startups and SMBs looking to optimise their sales processes without breaking the bank.
  4. Integration Capabilities: Pipedrive seamlessly integrates with a wide range of third-party applications and tools, allowing businesses to customise their CRM experience and extend its functionality as needed.


  1. Limited Marketing Features: While Pipedrive excels in sales management, its marketing capabilities are relatively limited compared to platforms like HubSpot, making it less suitable for businesses with complex marketing needs.
  2. Learning Curve: Despite its intuitive interface, mastering Pipedrive’s features and customisation options may take some time, especially for users transitioning from simpler CRM solutions. Also, at the time of writing this, they don’t offer support beyond a customer forum, which can make troubleshooting time consuming.

Salesforce (best for customisations):


  1. Scalability and Customisation: Salesforce is renowned for its scalability and extensive customisation options, allowing businesses to tailor the CRM to their unique requirements and scale as their needs evolve.
  2. Vast App Ecosystem: With the Salesforce AppExchange, users have access to thousands of pre-built integrations and third-party apps, enabling them to extend Salesforce’s functionality and integrate with other business systems seamlessly.
  3. Enterprise-Grade Security: Salesforce prioritises data security and compliance, offering enterprise-grade security features, robust access controls, and regular updates to protect sensitive customer information.
  4. Advanced Reporting and Analytics: Salesforce offers advanced reporting and analytics tools, empowering businesses to gain actionable insights, forecast trends, and make data-driven decisions to drive growth.


  1. Complexity and Learning Curve: Salesforce’s extensive features and customisation options can lead to a steep learning curve, requiring dedicated training and resources to maximise its potential, particularly for smaller businesses with limited IT support.
  2. Higher Cost of Ownership: While Salesforce offers a range of pricing plans, its enterprise-level features and scalability come at a higher cost compared to other CRM solutions, making it less accessible for small and medium-sized businesses with limited budgets.

Ultimately, the best CRM system for your business will depend on your specific needs and priorities. But we can recommend both Hubspot and Pipedrive as our first choices (dependent on budget). Whether you prioritise all-in-one solutions, affordability, or extensive customisation, there’s a CRM solution out there to meet your needs and drive your business forward.

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