The digital influencer revolution isn’t showing any signs of slowing down pace. But as the interest is gradually dripping down from National to local brands, we want to take a look at getting the most out of your blogger outreach campaigns.

It’s important to be transparent.

No influencer likes to spend 20 emails back and forth to find our the nitty gritty of the campaign, or being 10 emails in before discovering the deadline doesn’t suit. Be honest at the start about what you want to achieve, what your requirements and expectations are and get the relationship off to a good start. Follow up with a top notch campaign brief and everyone will know what’s expected of them.

Bigger isn’t always better.

It’s easy to be clouded by follower numbers, but that is merely the surface. We look beyond this at engagement rates, audience, creative ability and core values. You will always get the maximum value out of your campaign if you work with people who are as passionate about your brand as you are.

Don’t over complicate the campaign

Some of the best outreach campaigns are the most simple.  Know what your objectives are and set about a blogger outreach strategy that is best suited.  Don’t be afraid to have different outreach activities taking place as part of a larger campaign objective… Just know your goals from the outset.

Don’t have enough hands?

If you want to talk about blogger outreach in Aberdeen and across Scotland, get in touch!  We love talking about our past campaigns and pairing you up with the right influencers who can deliver your business goals.