To some content marketing may seem like the latest buzzword…but it is so much more than that.  Since the internet began and people started to share their lives online, the demand for highly engaging content has continued to increase.  No longer do people want to just know how much something costs, but they want to know what they can do with it, how it will enhance their life and what others think of it.

You may think it’s rocket science to put together a clear content marketing strategy and ensure you are delivering the valuable, consistent and balanced information to the right audience, but here are 5 things you can do right now to boost your content marketing approach:

Start a Blog

Call it whatever you like on your website.  We have clients who call it ‘news’, don’t get bogged down by the terminology…but start to publish engaging content about your product or service. Such as what you can do with it, where you can take it, what you can make with it.  Not only will this give you valuable content which can be shared by buyers and potential buyers, but optimised right with keywords will go a long way to helping your search engine rankings.

Find Your Audience

Social media has come a long way to helping you find like minded individuals who will love what you do.  Search for your company…see what people are saying about you already and if it’s good, why not share it (be careful not to spam your followers with how brilliant people think you are, tempting as it is!) Search for popular hashtags, locations, events near you and join in on the conversation.

Harness Digital Influencers

People buy from people…we now live in an age where everyone has a voice and some have turned this voice into blogs, vlogs and micro blogs.  These digital influencers are a great way to build a relationship with people in your niche.  Whether it’s food, technology, interiors, families…harness digital influencers to help you create engaging content that will be shared with their loyal audience.

At AB Fiftyone, we can help with all aspects of your content marketing strategy, whether it’s helping you run your blog, find your audience online, create content or blogger outreach.